Can you turn a commodity into a brand? How do you take something familiar, and build a story around it? How do you make something old new again?
Karma Nuts is doing exactly that. Founder Ganesh Nair has brought innovation and brand building to the common cashew.
"I found delicious ways to keep my energy levels up and snacks close by at work. Here are a few that have been helping me get through the day...Cashews: As you can see above, I have a whole compartment filled with nuts from KARMA. My favorite kind are their WRAPPED Cashews..."