WRAPPED IN GOODNESS: KARMA™ Wrapped Cashew Receives 2014 Natural Product Award for Best New Snack Item and is Declared Gold Medal Winner and U.S.A. Taste Champion by Chefs In America
Dublin, CA (August 21, 2014) -- KARMA™ is a new company that is passionate about healthy living and committed to bringing great tasting, award-winning, high quality natural nut products to the world. And, with the introduction of their signature Wrapped™ Cashews, they’ve succeeded.
From the beginning, the company determined that they should foster healthy and fulfilling lifestyle choices along with a “pay it forward” mentality both as part of their company culture and through their line of nut products. With this in mind, they created their company motto: Do Good. Eat Good. Feel Good.™
“At KARMA, we believe that goodness comes full circle and we strive to put our heart into everything we do and encourage living a ‘KARMA Life,’” says Ganesh Nair, President of KARMA. “This is why we’re committed to sourcing only the highest quality, best tasting cashews and we search the world to do so.”
The company’s Wrapped Cashew is indeed unique in and of itself. KARMA has devised and utilizes an innovative, proprietary technique for processing the nuts to retain their natural skin and make it tasty. Wrapped Cashews have all the taste and healthful benefits of regular cashews but with the skin on, the result is a more intense, nutty and flavorful taste experience. In addition, the Wrapped Cashew has numerous health benefits and because the skin stays on, they boast more anti-oxidants and double the fiber compared to “skinless” cashews.
According to Dr. Lisa Dean, who is a Research Food Technologist and Associate Professor in the Department of Food, Bioprocessing and Nutrition Sciences at North Carolina State University, studies have shown that by leaving the nut skins on, the health benefits of cashews increase exponentially. “Fruits and Vegetables contain polyphenols that are reported to reduce oxidative stress and prevent chronic diseases. The ORAC test indicates that nut skins are a rich source of antioxidant compounds and in un-blanched cashews, the ORAC value of the nut is increased by almost ten times over the level of blanched cashews.” In fact, she notes, one ounce of Wrapped Cashews has an ORAC value equal to or slightly higher than one half cup of healthy berries such as blueberries, blackberries and raspberries.
“The Wrapped Cashew is our signature product and is a very unique way to enjoy this highly versatile and healthful nut,” says Nair. “We put a great deal of passion and research into developing our exclusive and innovative method of processing the nuts and the end result is extraordinarily delicious, not to mention a smart snack choice.”
The KARMA Wrapped Cashew’s nutty, rich flavor has been getting a lot of attention already. The Natural Product Awards recognized it as the “Best Snack Item” with the “2014 Best New Product Award.” Their distinguished judging panel is comprised of some of the most scrutinizing retail store owners, managers, and buyers. In addition, the American Masters of Taste judging panel by Chefs In America agreed, in a triple blind taste test with professional chefs and buyers in the retail world, that “KARMA has produced a product line of all natural cashews that have a crisp, fresh taste. They have paid careful attention to offer a truly unique product, a cashew dry roasted still in a crispy wrap with light sea salt. This is a fantastic new presentation for a nut meat that will excite the marketplace.”
A Harvard University study published in the New England Journal of Medicine in November 2013, showed strong evidence that eating nuts can reduce the risk of dying from heart disease, cancer and other causes. Cashews are a great source of gluten-free protein, are high in Copper and Manganese, and a good source of Magnesium, Phosphorus, Vitamin K, Zinc and Iron. In addition, cashew nuts contain less total fat than many other popular nuts, including peanuts, pecans, almonds, pistachios and walnuts.
Classified as one of four “noble” nuts (the others are walnuts, pistachios, almonds), the cashew originated in Brazil and made its way to India in the sixteenth century by way of Portuguese soldiers. Ironically, cashews are seemingly under marketed even though they have equal (if not higher in some cases) nutritional value and health benefits than the other noble nuts.
KARMA’s initial line of nut products, including their exclusive Wrapped Cashews, Roasted Cashews, and Raw Jumbo Cashews, draws from over 80 years of experience in sourcing, processing and distribution of cashews. It took them over a decade to research and perfect the proprietary processing method they use for the Wrapped Cashews.
KARMA’s entire line of healthy nut products are packaged in 10-ounce jars and are sold in a variety of natural, health food and specialty stores. For more information, contact firstname.lastname@example.org or visit www.karmanuts.com.