NOT YOUR AVERAGE CASHEW OR COMPANY: KARMA™ INTRODUCES INNOVATIVE NEW LINE OF NUT PRODUCTS INCLUDING THEIR SIGNATURE WRAPPED™ CASHEWS
Newcomer to the Natural Snack Category Embraces Philosophy of Bringing Goodness Full Circle With High Quality Products
Anaheim, CA -- KARMA, a new company that is passionate about healthy living and is committed to bringing great tasting, high quality, and natural nut products to the world, has just introduced a trio of new cashew products, including their signature Wrapped™ Cashewsas well as Roasted Cashews and Raw Jumbo Cashews.
The company’s Wrapped Cashew is unique in and of itself. KARMA has devised and utilizes an innovative, proprietary technique for processing the nuts that makes their natural skin edible. Wrapped Cashews have all the taste and healthful benefits of regular cashews, but with the skin on, the result is a more intense, nutty and flavorful taste experience.
In addition, according to Dr. Lisa Dean, who is a Research Food Technologist and Associate Professor in the Department of Food, Bioprocessing and Nutrition Sciences at North Carolina State University, studies have shown that by leaving the nut skins on, the health benefits of cashews increase exponentially. “Fruits and Vegetables contain polyphenols that are reported to reduce oxidative stress and prevent chronic diseases. The ORAC test indicates that nut skins are a rich source of antioxidant compounds such as polyphenols and in un-blanched cashews, the ORAC value of the nut is increased by almost ten times over the level of blanched cashews.” She notes that one ounce of Wrapped Cashews has an ORAC value equal or slightly higher than one half cup of healthy berries such as blackberries and raspberries.
“The Wrapped Cashew is our signature product and is a very unique way to enjoy this highly versatile and healthful nut,” says Ganesh Nair, President of KARMA. “We put a great deal of passion and research into developing our proprietary method of processing the nuts and the end result is extraordinarily delicious, not to mention a smart snack choice.”
KARMA’s Roasted Cashews are dry roasted without oil and their nutty flavor is enhanced with just a touch of sea salt. Their Raw Jumbo Cashews are all natural, unroasted and unsalted and can be enjoyed as a snack or used as an ingredient in cooking. All KARMA nut products are non-GMO, gluten free, vegan, kosher, and have no artificial additives or flavors.
A Harvard University epidemiological study of 118,000 healthy women and men over 30 years, published in the New England Journal of Medicine in November 2013, showed strong evidence that eating nuts, including cashews, is linked to a significant decrease in the risk of dying from heart disease, cancer and other causes, of up to 20% over 4 years. Cashews are a great source of gluten-free protein and monounsaturated fats, high in Copper and Manganese, and a good source of Magnesium, Phosphorus, Vitamin K, Zinc and Iron. In addition, cashew nuts contain less total fat than many other popular nuts, including peanuts, pecans, almonds, pistachios and walnuts.
Classified as one of four “noble” nuts (the others are walnuts, pistachios, almonds), the cashew originated in Brazil and made its way to India in the sixteenth century by way of Portuguese soldiers. Ironically, cashews are seemingly under marketed even though they have equal (if not higher in some cases) nutritional value and health benefits than the other noble nuts.
KARMA’s initial line of nut products draws from over 80 years of experience in sourcing, processing and exporting cashews. It took them over a decade to research and perfect the proprietary processing method they use for the Wrapped Cashews. From the beginning, the company determined that they should foster healthy and fulfilling lifestyle choices along with a “pay it forward” mentality both as part of their company culture and through their line of nut products. With this in mind, they created their company motto: Do Good. Eat Good. Feel Good.™
“At KARMA, we believe that goodness comes full circle and we strive to put our heart into everything we do,” says Nair. “This is why we’re committed to sourcing only the highest quality, best tasting cashews and we travel the world to do so.“ Nair, who holds a Masters in Health Sciences & Technology from MIT, has worked in Diabetes care for over 10 years and set up a training institute for Diabetes health professionals in Paris, is acutely aware of the importance of healthy foods and diet in the prevention of so called lifestyle diseases.
All KARMA nut products are packaged in 10-ounce jars and will initially be sold in a variety of natural, health food and specialty stores.
KARMA will have a booth in the Next Pavilion at the Natural Products Expo West Show at the Anaheim Convention Center in Anaheim, CA on March 7-9, 2014. For more information, contact firstname.lastname@example.org or visit www.karmanuts.com.